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Storage channel prices move first, enterprise-level granules are brewing a price increase

Multiple storage industry insiders have revealed that some leading companies have verbally informed channel partners of their intention to raise prices for enterprise-grade chips. The official price increase notice has not yet been formally issued, but prices on the channel side have already begun to move, with several agents confirming the aforementioned price increase signals. One agent from SK Hynix stated that prices are increasing daily and observed that the second-hand recovery prices are continuously rising, driving overall quotes upward; the price adjustment path involves provincial agents adjusting prices weekly, with the prices of agency products being passed down further.One agent from Samsung indicated that this round of price increases is not a universal rise across all categories, but is mainly concentrated on the DRAM contract side and enterprise-grade SSDs at both the manufacturer and channel levels, rather than a comprehensive increase in consumer-grade NAND. This agent noted that the major demand still comes from data centers, while feedback from the grassroots level indicates that demand is generally average. Since the price increases are initially focused on the DRAM contract side and enterprise-grade SSD segment, when prices are transmitted from manufacturers outward, they first reach manufacturing companies and module manufacturers, rather than end consumers.

Micron pauses its $4.5 billion factory plan in Taoyuan, labor disputes threaten AI storage expansion

According to Bloomberg, due to ongoing labor disputes with employee unions, Micron Technology has essentially suspended its plans to build a new storage chip factory in Taoyuan, Taiwan, with a project investment budget of $3 billion to $4.5 billion, originally scheduled to start production in 2028. Sources indicate that Micron is concerned that the agreement reached with the union may be overturned, and currently only a small amount of site safety maintenance work is being retained, after which construction will be frozen.The dispute arises from employees' demands to share the profit growth brought by the AI boom. The Taoyuan union is requesting that Micron distribute 15% of its operating profits to global employees and hopes to receive a full cash bonus rather than a portion in stock. Although Micron reached an agreement with the larger Taichung union in October, some employees are dissatisfied with the terms of the agreement, and the Taoyuan union is attempting to expand its organization to push for renegotiation.The project was originally planned to produce high-bandwidth memory (HBM) and DRAM using ASML's advanced equipment. Taiwan currently contributes about 60% of Micron's DRAM output and is also an important production base for HBM, employing approximately 15,000 people. Micron responded that the company's existing operations in Taiwan are normal and will ensure business continuity for customers, but did not directly comment on the suspension of the Taoyuan project. Taiwan's economic department stated that the government will assist Micron in resolving differences with the union and promote the implementation of the investment plan.

first_img Hongguo Free Short Drama had 430 million monthly active users in September, surpassing Doubao

On November 3, QuestMobile released the "China Mobile Internet Autumn Report." As of September 2026, the scale of monthly active users in China's mobile internet reached 1.281 billion, a slight increase of 0.9% year-on-year; the average usage time per user in September was 189.8 hours, a year-on-year increase of 6.5%. Short drama videos and short videos have become the core sources of growth in usage time, contributing a growth rate of 111.5% as of September 2026. In that month, the total net increase in usage time for short drama video and short video apps was 13.329 billion hours and 5.717 billion hours, ranking first and second in the duration growth track, while the net increase for AIGC was 978 million hours, with the total usage time for online videos declining by 1.38 billion hours during the same period.In terms of user numbers, the top three applications within the Douyin Group in September 2026 were Douyin, Hongguo Free Short Drama, and Doubao, with deduplicated total user counts of 1.029 billion, 430 million, and 419 million respectively, with Hongguo surpassing Doubao. The top three applications in the same period last year were Douyin, Jinri Toutiao, and Douyin Lite. The user scale of the short drama video industry increased from 10 million to 400 million in less than three years, with a compound annual growth rate of 443.1%. Douyin, Kuaishou, and their lite versions occupy the top four positions in the short video industry and continue to show growth.Specifically, in September 2026, Hongguo Short Drama had 430 million monthly active users, while Hongguo Comic Drama had 7.883 million, with a year-on-year growth rate of 268.7 times. The newly launched Green Bubble Short Drama at the end of September reached 156 million monthly active users. The Hippo Theater app had 30.8 million active users in September, a year-on-year decline of 40.3%; the user volume of the top ten short drama mini-programs has exceeded that of the Hippo Theater app, with Lianqu Short Drama and Ceylon Theater having 75.17 million and 45.67 million respectively. According to iiMedia Consulting, the market size of China's micro short drama is projected to be 50.44 billion yuan in 2024, reaching 67.79 billion yuan in 2025, and expected to be 79.33 billion yuan in 2026.

first_img Elon Musk mocks Sam Altman: Idle DRAM in home computers is a waste

Elon Musk mocked OpenAI CEO Sam Altman on X with a meme regarding the idle memory of home computers. In an interview on the YouTube channel Cheeky Pint, Altman stated that from a global resource allocation perspective, allowing the world's limited DRAM supply to sit idle in personal computers and only being used 5% of the time is "quite bad." In a constrained supply environment, it should be maximized in the cloud, but many people's intuition is contrary to this.Musk posted a meme of the Nazi officer Hans Landa, played by Christoph Waltz in "Inglourious Basterds," on Sunday, captioned "You are withholding DRAM and not giving it to the cloud, right?" and wrote, "People should also have their own RAM!"This clash is a continuation of the long-standing conflict between the two OpenAI co-founders. The two co-founded OpenAI in 2015 with others, and Musk left in 2018. Musk sued OpenAI and Altman in 2024, accusing them of deviating from the nonprofit mission of the open organization; in May of this year, a federal jury in California dismissed the $150 billion lawsuit, ruling that OpenAI, Altman, and President Greg Brockman bore no liability on all counts. Altman also attributed part of the memory shortage to the caution of storage manufacturers, stating that in the past, DRAM producers "invested $20 billion in capital expenditures but only earned $19 billion," and companies that experienced previous overcapacity cycles are slow to expand production.

first_img RBC: The price of HBM may rise nearly double by 2027

RBC Capital Markets released a research report stating that the demand for artificial intelligence continues to exceed supply, and the rise in high bandwidth memory (HBM) prices is expected to support the overall average selling price of DRAM. Memory chip manufacturer SK Hynix will continue to benefit from the memory chip upcycle. The report indicates that HBM prices could rise by 80% to 100% by 2027. RBC believes that the DRAM upcycle, which has already lasted for 14 quarters, will continue for another five quarters, with supply tightness expected to persist until 2027.RBC expects SK Hynix's third-quarter performance to slightly exceed market consensus, with revenue projected to reach 101.2 trillion Korean won and adjusted earnings per American Depositary Share to be 8,917 won (approximately $6.72). The DRAM contract price is expected to increase by 20% quarter-on-quarter in the third quarter, with a potential further increase of 15% in the fourth quarter. RBC reiterated its "Outperform" rating with a target price of $200, about 40% higher than the latest closing price. In the U.S. stock market, SK Hynix's stock price surged over 4% on Monday, closing at $142.62.Nomura Securities recently stated that the shortage of memory chips will continue until 2028, maintaining "Buy" ratings for Samsung Electronics and SK Hynix, with target prices of 670,000 won and 4.7 million won, respectively. KB Securities in Korea stated on Monday that the price-to-earnings ratios of both companies have dropped to about 3 times. This Wednesday, SK Hynix will release its third-quarter financial report, and according to a FnGuide survey, analysts expect revenue of 98.2 trillion won and operating profit of 77 trillion won. According to media reports, the company is considering distributing a special dividend of about 16 trillion won.

first_img Byte's subsidiary Hongguo Short Drama launched Xiaoguo AI, used for searching and recommending episodes

According to "Reading Plus," the short drama application Hongguo Short Drama App, owned by ByteDance, has launched "Xiaoguo AI." This feature has undergone a period of gray testing and is now officially online, relying on the Doubao large model. It is labeled as Hongguo AI BOT within the app and is positioned as an AI assistant for finding short dramas, providing series search and recommendations. The report states that this is the first time Hongguo has integrated conversational AI into the user-end drama search scenario, beyond AI short drama production.According to practical tests by "Reading Plus," the main entry point is located in the app's search bar. Clicking it leads to the conversation page, and users can also ask questions in the comment section by @XiaoguoAI. The page features quick questions, such as "What short dramas are everyone watching?" and "What are the differences between male-oriented and female-oriented short dramas?" When users input keywords, it returns a list of suggestions, a trending short drama list, and series popularity. The AI responses can pop up short drama cards with play buttons, which redirect to the viewing page when clicked.This tool relies on generative models and search plugins to return information such as titles, plot summaries, poster stills, reputation ratings, and playback channels based on keywords and viewing preferences. From user feedback, it can also record update requests and push notifications when new seasons of followed series are available for reservation.

first_img National Radio and Television Administration: Chinese micro-dramas are becoming the fourth largest audiovisual product globally

The National Radio and Television Administration released the "China-ASEAN Micro Short Drama International Communication Development Report." The report states that micro short dramas, as a new form of online audio-visual content that originated in China, are becoming the fourth largest global audio-visual product form after American films, Japanese animations, and Korean dramas. The cooperation in micro short dramas between China and ASEAN is deepening, becoming an important carrier for China-ASEAN digital economy cooperation and cultural exchanges.The report indicates that the market size of micro short dramas in China continues to grow rapidly. By 2025, a total of 33,000 micro short dramas will be launched nationwide, and from January to September 2026, the number of launched micro short dramas will reach 490,000, which is 13 times that of the entire year of 2025. The user base of micro short dramas has reached 850 million, with monthly active users exceeding 600 million. By 2026, the overseas micro short drama market outside of China will exceed $6 billion, a year-on-year increase of 67% compared to 2025.The report also states that platforms with a Chinese background dominate the global market. From January to September 2026, all of the top 10 micro short drama apps in terms of downloads in overseas markets have a Chinese background, and among the top 10 platforms in terms of in-app purchase revenue, 9 are also of Chinese background.
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