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first_img The New York Department of Financial Services issued advertising marketing guidelines for licensed cryptocurrency entities

According to The Block, the New York State Department of Financial Services has issued new guidelines for advertising and marketing requirements for licensed cryptocurrency entities in the state, which include avoiding misleading or deceptive content. Acting Superintendent Kaitlin Asrow stated in a press release that today's guidelines reinforce the commitment to protecting New York residents and ensure that advertising and marketing practices in the virtual currency space are clear, comprehensive, and accessible.The New York State Department of Financial Services announced on the same day that these guidelines apply to virtual currency entities licensed or chartered by the department, requiring them to establish and implement policies and procedures for advertising and marketing materials related to virtual currency products, services, and activities, with a focus on content accuracy, clear disclosures, and governance and review processes. Relevant entities must update their policies and procedures according to the guidelines by May 10, 2027, review them at least once a year, and maintain records for regulatory inspection. The Department of Financial Services will assess the implementation and effectiveness of these policies and procedures through examinations and ongoing supervision.Common practices listed in the guidelines include: reviewing marketing claims to ensure they fairly present products, services, or activities, are supported by evidence and verifiable, and do not contain exaggerated or false statements about performance or regulatory status; customer disclosures should be clear, prominent, easily understandable to the general audience, and clearly identify the entity providing the products, services, or activities; establishing governance review processes for advertising and marketing materials, designating responsible parties, conducting due diligence on third-party promoters, and promptly monitoring and addressing instances of fraudulent or improper use of their name or brand by others.

first_img Bank of New York Mellon increased its stake in Strive by 28%, raising its holdings to 6.97 million USD

According to Bitcoin Magazine, as disclosed in the 13F filing submitted on November 5, Bank of New York Mellon (BNY Mellon) increased its holdings in Bitcoin treasury company Strive (ASST) by 28% in the third quarter, bringing the total to 237,100 shares, valued at $6.97 million based on the price as of September 30.Compared to the 185,556 shares disclosed on June 30, this increase of 51,544 shares had a market value of approximately $2.02 million at that time. The increase in market value was mainly due to the stock price: the implied ASST price in the two filings rose from $10.91 on June 30 to $29.41 on September 30, resulting in a more than doubling of the disclosed market value alongside a 28% increase in the number of shares held.The 13F is a snapshot at a point in time rather than a trading record. Bank of New York Mellon submitted a consolidated report covering group-level holdings, so Strive's position may include client, fund, and discretionary accounts, rather than a single proprietary bet, and the bank may have adjusted its holdings after September 30.As of September 30, the bank's assets under custody and administration amounted to $63.4 trillion, with managed assets totaling $2.2 trillion. In the same report, its Bitcoin-related positions also included 1,056,230 shares of Strategy (MSTR), valued at $161.7 million, and 162,072 shares of BlackRock iShares Bitcoin Trust (IBIT), valued at $7.67 million, the latter nearly doubling from 85,282 shares as of June 30.According to regulations, institutions with investment decision-making authority over securities exceeding $100 million must disclose their holdings within 45 days after the end of the quarter, with this quarter's window extending to November 16 due to November 14 falling on a Saturday.JPMorgan submitted its third-quarter 13F this Thursday, while Wells Fargo, Millennium Management, and Schonfeld Strategic Advisors had not yet appeared in the SEC's EDGAR system as of Thursday morning.Among the disclosed banks, Barclays reported holding 3,942,900 shares of IBIT, valued at $186.7 million, an increase of 48% from 2,658,147 shares three months ago, in a filing on November 6; Citigroup reported holding 521,144 shares of IBIT, valued at $24.7 million, in a filing on November 4, and added 1,636,387 shares of Fidelity Wise Origin Bitcoin Fund (FBTC), valued at $118.9 million. Strive itself increased its holdings by 29 Bitcoins in the week ending November 6, bringing its total holdings to 43,153 Bitcoins.
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