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hot_img Xiaohongshu has created an "AI Shopping Guide" feature that directly pushes product cards and order links in conversation scenarios

According to an exclusive report from "Du Jia," Xiaohongshu is developing a brand new "AI Shopping Guide" feature, which relies on a conversational interaction model to directly push product cards and attach order jump links in Q&A scenarios. This project is led by Daoxuan (Pan Boyuan). As of the time of publication, Xiaohongshu has not responded.Previously, Xiaohongshu launched an AI summary feature in store reputation, and this AI shopping guide is a further extension of its intelligent transaction chain. According to public data, Xiaohongshu has approximately 400 million global MAU, with 39 million users engaging in explicit purchasing behavior daily, resulting in 140 million active purchase requests, over 47 million users entering merchant live streams, and more than 170,000 merchant group chats remaining active. During the 618 period, the GMV of store broadcasts increased by 265% year-on-year, and note content drove transaction growth of over 210%.Xiaohongshu currently adopts a dual transaction model of "internal marketplace closed loop plus external traffic diversion," and there is still room for improvement in the direct order conversion rate within the platform. The launch of the AI shopping guide feature is expected to further enhance its internal e-commerce GMV and revenue.

first_img The South Korean Financial Commission plans to submit a unified digital asset bill, while the opposition party is simultaneously pushing to abolish the cryptocurrency tax

According to Edaily, the Financial Services Commission (FSC) of South Korea plans to jointly draft a unified government bill for the "Basic Law on Digital Assets" with the ruling Democratic Party, covering the issuance and circulation of stablecoins, business rules for digital assets, exchange admission requirements, information disclosure, internal control, and system resilience standards. Currently, there are 10 related bills pending review in the National Assembly, but there has not yet been consensus on core disputes such as whether the issuers of won-pegged stablecoins must be bank holding companies and whether to impose shareholding restrictions on major exchanges. The FSC has not yet determined the submission date for the bill.Meanwhile, the opposition party's People Power Party lawmaker Song Yeon-sik submitted a proposal to abolish the cryptocurrency income tax amendment to the National Assembly's Finance and Economy Planning Committee for review on Wednesday. Additionally, a tax abolition petition supported by over 50,000 people is also expected to be submitted to the petition subcommittee. According to the current plan, starting from January 1, 2027, cryptocurrency transfers or lending income exceeding 2.5 million won per year will face a 20% income tax plus a 2% local tax. The government and the ruling party support the timely implementation, while the opposition party believes it is unfair to tax cryptocurrencies when most ordinary stock investors remain tax-exempt.

Rune: Base has lost community trust, and Cobie responded by stating that he will push Coinbase to be closer to on-chain users

In response to the recent community controversy surrounding Base, crypto KOL Rune questioned on the X platform, stating that Cobie's goal in taking over the Base App is to promote on-chain transactions, but the current management of Base is continuously undermining user trust, leading users to believe that "trusting anything related to Base for more than 24 hours is a mistake." Under this culture, it is difficult to attract new users.In response, Cobie stated that he took over the Base App and related Coinbase trading products a few days ago, but he is not responsible for the Base chain. He acknowledged that Coinbase has long had a distance from users, especially native crypto users, and that Base and Coinbase have overdrawn a lot of user trust due to some avoidable mistakes. He hopes to listen more to the voices of on-chain users in the future and create products that users truly want to use.Subsequently, Rune responded again, stating that Coinbase's biggest problem is not just the alienation from users, but the long-term neglect and even harm to its own users. He indicated that currently over 10,000 Base users have suffered about 99% asset loss due to trusting the Base/Coinbase management, and the management's attitude towards related events has further exacerbated community dissatisfaction.Rune believes that Base has the infrastructure to become the best Layer2 in the crypto industry, but what is truly lacking is a leadership willing to take responsibility for users. He expressed hope that Cobie could change this situation, but emphasized that the current issues with Base are not just about damaged trust, but that community trust has almost completely eroded.
2026-07-18
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