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hot_img Xiaohongshu has created an "AI Shopping Guide" feature that directly pushes product cards and order links in conversation scenarios

According to an exclusive report from "Du Jia," Xiaohongshu is developing a brand new "AI Shopping Guide" feature, which relies on a conversational interaction model to directly push product cards and attach order jump links in Q&A scenarios. This project is led by Daoxuan (Pan Boyuan). As of the time of publication, Xiaohongshu has not responded.Previously, Xiaohongshu launched an AI summary feature in store reputation, and this AI shopping guide is a further extension of its intelligent transaction chain. According to public data, Xiaohongshu has approximately 400 million global MAU, with 39 million users engaging in explicit purchasing behavior daily, resulting in 140 million active purchase requests, over 47 million users entering merchant live streams, and more than 170,000 merchant group chats remaining active. During the 618 period, the GMV of store broadcasts increased by 265% year-on-year, and note content drove transaction growth of over 210%.Xiaohongshu currently adopts a dual transaction model of "internal marketplace closed loop plus external traffic diversion," and there is still room for improvement in the direct order conversion rate within the platform. The launch of the AI shopping guide feature is expected to further enhance its internal e-commerce GMV and revenue.

The cumulative recharge amount of encrypted payment cards has surpassed 10 billion USD for the first time, driven by the growth of stablecoin applications

Paymentscan data shows that the total recharge amount of cryptocurrency payment cards has surpassed $10 billion for the first time, reaching approximately $10.33 billion, an increase of 82% since the beginning of the year and about 250% year-on-year. This data reflects the cumulative recharge scale of cryptocurrency payment cards and related payment projects, rather than the trading volume of cryptocurrency exchanges.Reports indicate that stablecoins are becoming the main driving force behind the popularity of cryptocurrency payment cards. Compared to volatile assets like Bitcoin, stablecoins can complete payment settlements through traditional card networks, lowering the access threshold for merchants and making them more suitable for cross-border payments, remittances, and daily consumption scenarios in high-inflation areas.As payment companies, cryptocurrency exchanges, and asset management institutions continue to improve stablecoin infrastructure, cryptocurrency payment cards are gradually becoming an important gateway connecting digital assets to real-world consumption. However, as the scale of application expands, regulatory agencies will also pay more attention to issues such as consumer protection, sanctions screening, tax reporting, reserve asset transparency, and transaction monitoring.
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