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hot_img Xiaohongshu has created an "AI Shopping Guide" feature that directly pushes product cards and order links in conversation scenarios

According to an exclusive report from "Du Jia," Xiaohongshu is developing a brand new "AI Shopping Guide" feature, which relies on a conversational interaction model to directly push product cards and attach order jump links in Q&A scenarios. This project is led by Daoxuan (Pan Boyuan). As of the time of publication, Xiaohongshu has not responded.Previously, Xiaohongshu launched an AI summary feature in store reputation, and this AI shopping guide is a further extension of its intelligent transaction chain. According to public data, Xiaohongshu has approximately 400 million global MAU, with 39 million users engaging in explicit purchasing behavior daily, resulting in 140 million active purchase requests, over 47 million users entering merchant live streams, and more than 170,000 merchant group chats remaining active. During the 618 period, the GMV of store broadcasts increased by 265% year-on-year, and note content drove transaction growth of over 210%.Xiaohongshu currently adopts a dual transaction model of "internal marketplace closed loop plus external traffic diversion," and there is still room for improvement in the direct order conversion rate within the platform. The launch of the AI shopping guide feature is expected to further enhance its internal e-commerce GMV and revenue.

Mastercard and Borderless launch a pilot project to test a stablecoin cross-border payment verification system

According to Cointelegraph, payment giant Mastercard has announced a pilot project with the stablecoin infrastructure network Borderless to explore the use of the Mastercard Crypto Credential standard framework to provide more reliable identity verification and compliance support for cross-border stablecoin payments.Both parties stated that the pilot will test how to provide "trust signals" that can be used for approval, compliance review, and risk management for transaction participants through a standardized certification mechanism, reducing compliance friction in cross-border stablecoin payments.The Mastercard Crypto Credential framework provides identity confirmation and credibility assurance for blockchain transactions through unified standards and verification mechanisms. Kevin Lehtiniitty, co-founder and CEO of Borderless, stated that compliance has always been a major barrier to the scalable development of stablecoin payments, and Mastercard is attempting to apply the compliance trust model from traditional finance to the digital asset payment space. He pointed out that the Mastercard Crypto Credential will serve as a governance and verification layer in this pilot, but Mastercard will not directly handle or settle funds. This collaboration is the latest move in Mastercard's ongoing strategy in the stablecoin space.Previously, Mastercard had just completed the acquisition of stablecoin infrastructure company BVNK for approximately $1.8 billion, further strengthening its infrastructure layout in the digital asset payment field. In June of this year, Mastercard also announced plans to expand its settlement capabilities to support round-the-clock card payment settlements using stablecoins, including USDC issued by Circle, PYUSD, USDG, USDP issued by Paxos, and RLUSD issued by Ripple.The market believes that as stablecoins gradually enter cross-border payment scenarios, identity authentication, compliance verification, and risk control infrastructure will become important factors driving institutional adoption.
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