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first_img The New York Department of Financial Services issued advertising marketing guidelines for licensed cryptocurrency entities

According to The Block, the New York State Department of Financial Services has issued new guidelines for advertising and marketing requirements for licensed cryptocurrency entities in the state, which include avoiding misleading or deceptive content. Acting Superintendent Kaitlin Asrow stated in a press release that today's guidelines reinforce the commitment to protecting New York residents and ensure that advertising and marketing practices in the virtual currency space are clear, comprehensive, and accessible.The New York State Department of Financial Services announced on the same day that these guidelines apply to virtual currency entities licensed or chartered by the department, requiring them to establish and implement policies and procedures for advertising and marketing materials related to virtual currency products, services, and activities, with a focus on content accuracy, clear disclosures, and governance and review processes. Relevant entities must update their policies and procedures according to the guidelines by May 10, 2027, review them at least once a year, and maintain records for regulatory inspection. The Department of Financial Services will assess the implementation and effectiveness of these policies and procedures through examinations and ongoing supervision.Common practices listed in the guidelines include: reviewing marketing claims to ensure they fairly present products, services, or activities, are supported by evidence and verifiable, and do not contain exaggerated or false statements about performance or regulatory status; customer disclosures should be clear, prominent, easily understandable to the general audience, and clearly identify the entity providing the products, services, or activities; establishing governance review processes for advertising and marketing materials, designating responsible parties, conducting due diligence on third-party promoters, and promptly monitoring and addressing instances of fraudulent or improper use of their name or brand by others.

Binance is in discussions with Malaysian regulatory authorities about obtaining a license to operate, seeking to return to the local market

According to Bloomberg, Binance stated that it is discussing the feasibility and structure of a licensed business model with Malaysian regulators, seeking to formally return to the local market. A spokesperson said that they have been in communication with the Malaysian Securities Commission and the central bank for the past 10 months but did not disclose the specific type of license they intend to apply for.In July 2021, the Malaysian Securities Commission determined that Binance was operating a digital asset trading platform illegally and required it to cease local operations and marketing activities. The agency had removed Binance from the investor warning list in 2024 but has placed it back on the list this month without stating the reason.In response to MP Lim Guan Eng's request to investigate whether its P2P platform facilitated transactions in Malaysian Ringgit through other currencies, Binance stated that it has proactively closed a Papua New Guinea Kina trading market that was informally linked to the Ringgit. The latest complaint involves an advertisement posted by a non-Malaysian user in the Romanian Leu market. Binance stated that this does not represent a continued evasion of local laws and expressed its intention to continue cooperating with regulators to provide services in a compliant manner.

first_img Binance applies for a cryptocurrency license in Brazil and will delist 22 assets

Binance has submitted a cryptocurrency service provider license application to the Central Bank of Brazil through its local entity BBrasil, in order to maintain its operations in one of the largest cryptocurrency markets in Latin America before the regulatory deadline of October 30. The application was submitted on October 23, and the company stated that this will allow Brazilian users to continue accessing cryptocurrency assets, stablecoin trading, payment, and investment services.Meanwhile, Binance announced that changes for Brazilian users will take effect on Tuesday, including restrictions on crypto lending, margin trading, and other services, and will delist 22 cryptocurrency assets in the country. Thiago Sarandy, General Manager of Binance Brazil, stated that the company supports the consideration of regulated markets for virtual asset characteristics and hopes that ongoing dialogue with the Central Bank of Brazil will enable it to offer other products that were suspended to comply with current regulations in the near future.According to the regulations of the Central Bank of Brazil, existing cryptocurrency service providers must submit authorization applications by October 30 to continue operating under transitional arrangements. However, submitting an application does not equate to obtaining regulatory approval; Binance still needs to wait for the official review results from the Central Bank of Brazil to determine whether its local business can operate in full compliance.
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