From "13 Years" to "Resilient Vision for the Future": Donny, the brand manager of Huobi HTX, discusses the long-termism behind navigating cycles

The "VIP Guardian Program" is a series of interview columns launched by Huobi HTX, focusing on large client service practices. Every Tuesday, it invites the platform's frontline service team to share real service experiences, market observations, and insights into client needs, conveying a long-term service philosophy and showcasing Huobi HTX's professional and stable customer service capabilities.

Recently, Donny, the brand leader of Huobi HTX, guest-starred on the "VIP Guardian Program," systematically breaking down the thoughts behind the 13th anniversary theme "Resilience to See the Future" from a brand perspective for the first time, and sharing insights on topics such as user service, anniversary activities, security, and market confidence.

Through Bull and Bear Markets, "Resilience" is the Most Authentic Annotation of 13 Years

What does 13 years really mean in the crypto industry? Since 2013, the crypto market has experienced several cycles of bull and bear markets, with industry narratives constantly evolving. Countless projects and platforms have appeared and gradually faded from view. In such a rapidly changing industry, Huobi HTX's ability to operate continuously for 13 years has already transcended simple notions of time.

When discussing the origin of this year's 13th anniversary theme "Resilience to See the Future," Donny stated that "resilience" was almost a consensus keyword formed by the team from the very beginning.

The reason is not complicated.

Since its establishment in 2013, Huobi HTX has gone through multiple bull and bear cycles in the crypto industry, as well as various stages of market changes and external challenges. In Donny's view, reaching today is itself a reflection of the resilience of an established trading platform.

However, "Resilience to See the Future" is not just a summary of the past.

"We not only need resilience in the past and present, but looking to the future, we also need to maintain this state."

From a broader industry perspective, the crypto industry itself is also undergoing an important phase of gradually moving from marginal innovation to integration into the global financial system. Market cycles are constantly changing, regulatory frameworks are gradually being established, and new assets, new products, and new user demands continue to emerge. For the platform, what truly matters is not how fast one can run in a certain phase, but the ability to continuously adapt and build amidst changes.

Therefore, in Donny's view, "resilience" is both the experience of Huobi HTX over the past 13 years and a choice facing the future.

"User First," the Starting Point of Activity Design

If resilience explains why Huobi HTX has been able to last for 13 years, then users are another keyword that Donny repeatedly emphasizes.

"Our mission is to serve users; everything must start from the user."

Donny introduced that whether it is brand activities or specific business activities, Huobi HTX continuously collects user feedback from social media, communities, and daily services. When users express a desire for more benefits, lower fees, richer products, or better user experiences, this feedback further informs the platform's activity and product design.

This year's 13th anniversary activities are a concentrated embodiment of this idea.

Centered around "Resilience to See the Future," Huobi HTX designed 13 growth tasks, incorporating different business scenarios such as community interaction, spot trading, contracts, earning coins, TradFi, and deposits. Compared to deliberately setting high thresholds, this year emphasizes allowing users to naturally complete tasks through daily use of the platform and gradually unlock corresponding rewards based on task progress.

Completing 3, 6, 9, 11, or even all 13 tasks, users can receive different levels of anniversary benefits.

At the same time, the platform also designed corresponding activities around contracts, spot trading, and earning coins, allowing different types of users to choose participation methods that suit them better.

"Why does Huobi HTX value users so much? Because many users have really accompanied us for a long time," Donny admitted. "From entering the crypto market early to experiencing different bull and bear cycles, some users have always stayed with Huobi HTX, while others have left and returned. The connection between the platform and users is not just a series of transactions but also a shared memory of experiencing industry cycles together."

In the Face of Market Volatility, True Confidence Comes from Continuous Action

During the live broadcast, another unavoidable topic was "confidence."

The crypto market is inherently accompanied by high volatility, high information density, and rapidly changing market sentiments. Especially when platforms or the industry face sudden events, users are often most concerned not about a promotional slogan but whether the platform can operate normally, whether assets are safe, and whether issues can be responded to in a timely manner.

During the live broadcast, a user directly inquired about the recent attack the platform encountered.

In response, Donny stated that the situation was a short-term impact caused by a DDoS attack, and the Huobi HTX technical team had quickly completed the handling, with no impact on user funds.

In Donny's view, for a trading platform, security has never been an abstract concept but a comprehensive reflection of long-term technological investment, risk control, and emergency response capabilities.

Moreover, on a longer time scale, 13 years itself constitutes a special answer. "In such a rapidly changing industry, time itself is the answer."

Over the past decade, the crypto industry has experienced rapid expansion and severe corrections. Being able to continuously maintain platform operations, product iterations, and user services across multiple cycles represents another form of certainty for trading platforms.

Therefore, rather than repeatedly responding to every voice in the market, Donny hopes users focus on what the platform has continuously done.

In response to user feedback, whether products continue to be optimized; in the face of market changes, whether business continues to be built; in the face of sudden issues, whether the team can respond in a timely manner.

Trust ultimately does not come from a single explanation but from the accumulation of long-term actions.

From Platform Resilience to Team Resilience, 13 Years Behind is a Group of Long-Term Builders

Why has Huobi HTX been able to reach its 13th year?

Donny attributes it to three things: team resilience, user first, and sincerity.

First is the team.

A platform's ability to traverse cycles ultimately relies on the organizational capability behind it. From product, technology, and research and development to operations, branding, and user service, different teams maintain collaboration during market peaks and troughs, forming the foundation for the platform's long-term operation.

Second is the continuous emphasis on placing users in an important position.

Providing richer trading opportunities when the market is good, responding promptly to user inquiries during market fluctuations, and continuously collecting suggestions and feeding them back into products and services. In Donny's view, these seemingly small actions ultimately constitute the true long-term competitiveness of a trading platform.

The third point is sincerity.

In the fast-paced information dissemination of the Web3 industry, it is becoming increasingly difficult for brands and users to establish trust based solely on one-way information. Being willing to stand up to communicate, explain facts, and take continuous action in the face of problems has become an important part of long-term relationship building for the platform.

"What we want to tell users is that we have always been here and have always been building."

Complete live broadcast replay:++ "VIP Guardian Program - Donny"++