SK Hynix's China e-commerce flagship store plans to cease operations, with the China region stating it is not directly operated

On August 24, consumers discovered that the "SKhynix Flagship Store" homepage had published a notice of termination of operations, intending to voluntarily cease operations on September 9, 2026, with all products removed from the store. As of August 25, the Taobao platform could no longer directly search for this store. Public information shows that the store previously mainly sold SK Hynix brand consumer solid-state drives, and the operating entity was Tianjin Hailisi Technology Co., Ltd. Tianyancha information indicates that this company was registered in July 2020, with a registered capital of 1 million yuan, and its business scope includes technical services, electronic product sales, etc. Public business information has not yet shown any equity, controlling, or direct affiliation with SK Hynix headquarters or its China region.

SK Hynix's China region stated that after verification, the "SKhynix Flagship Store" is not directly operated by the company. Regarding the reasons for closing the store, the operation of other related e-commerce stores, authorization situations, and historical order warranty arrangements, they stated that they are currently verifying internally and with relevant parties. This store closure incident has once again sparked speculation about SK Hynix's contraction of its consumer storage business. In January of this year, there were rumors in the market that it planned to stop producing consumer storage devices and exit the consumer DRAM and NAND business. On January 14, a relevant person from SK Hynix publicly denied this, stating that the company is currently not discussing or planning to exit the consumer product business.