The Pokémon card market size reaches 10-15 billion dollars, and blockchain projects are attempting to tokenize transactions

According to CoinDesk, the Pokémon trading card market is currently estimated to be between $10 billion and $15 billion, leading to queues at retailers like Costco. A Pikachu Illustrator card owned by Logan Paul once sold for $16.5 million.

Sales at large chain stores like Target and Walmart, along with eBay's projected card sales of $26.2 billion in 2025, indicate that trading cards have become an important alternative asset class, recently outperforming the S&P 500 index and Bitcoin.

The blockchain startup Deadstock, launched by ATH Labs, is attempting to tokenize high-grade cards and store them in a vault to address issues of market fragmentation and slow transaction speeds. The project still faces liquidity challenges and the network effect advantages created by existing platforms like eBay.