French fashion brand "Lacoste" launches its first metaverse store

ChainCatcher news, according to MediaPost, the French fashion brand "Crocodile" Lacoste has announced the launch of its first metaverse virtual store, which includes a VIP lounge for Lacoste Web3 community members (Lacoste NFT holders required).

The metaverse store is built in collaboration with the VR fashion development company Emperia, offering a 360-degree immersive virtual shopping experience, and will feature five new seasonal products that allow gamified interactions with customers. (source link)